Creating an Exceptional Member Experience
The forum will be broken up into two sessions and will be facilitated by Peggy Hoffman, CAE, president and association manager for Mariner Management & Marketing, an association management company specializing in supporting chapters and regional associations. She is an active volunteer herself so she draws on personal experience to complement her professional experience in volunteer management and development. In addition to managing organizations, Peggy has provided training and consultation on leadership development, component relations and strategic planning to more than a dozen national associations and many local groups over the past 30 years.
Below is an outline of the content that will be covered during the forum. Please be sure to also review the SFPE strategic plan and value proposition prior to arriving (linked in the text below).
9:00-10:30 - Creating an Exceptional Member Experience
Attracting and cultivating members as volunteers is key to your chapter’s success. The secret to doing that is creating an exceptional member experience. This session will explore the drivers for deep engagement (aka volunteering), and hone in on tips and ideas for hitting those drivers so you can successfully connect members to your chapter. We will touch on how to promote volunteering and effective ways to ask members to volunteer as well as how to groom those recruits to get more deeply involved. We’ll also review tips on a warm new member welcome that sets up opportunity for volunteerism – one of the secrets to keeping them!
What You’ll Walk Away With …
- An understanding of what’s changed about volunteering and what you can do to leverage that for success;
Ideas on how to attract younger and time-strapped professionals to volunteering;
- Four steps to creating an open, welcoming environment;
- Tips on managing volunteers to assure they are accountable and results-oriented.
10:30-11:00 – Break
11:00 – 2:00 - Creating a Stronger Partnership Within SFPE
This session will facilitate a dialogue on how to maximize the working relationship among chapters and SFPE to meet member needs and drive our mission. Building on SFPE’s new strategic plan and its promise to members in our value proposition, we will explore how we collectively and independently serve members and begin to craft a map of how to more effectively share resources and knowledge to assure our success. The outcome of this dialogue will be some immediate action items and the framework for an ongoing dialogue to develop a comprehensive chapter strategy to meet Goal 3 in our strategic plan.
The Chapter Leadership Forum will be held prior to the SFPE Conference & Expo: Freedom to Design on Sunday, November 8, 2015, 9:00am - 2:00pm in Philadelphia, PA. If you are attending the conference and would like to attend the Chapter Leadership Forum, please RSVP during your registration. If you are not attending the conference, but want to attend this Chapter Leadership Forum, please RSVP to Kendall Talbert at firstname.lastname@example.org.