Sponsor & Exhibitor Opportunities
The SFPE Annual Conference & Expo is the premier international event for fire protection and fire safety engineering professionals. Building on the success of the 2025 Annual Conference & Expo in Vancouver, British Columbia, the 2026 event to be held October 6-8, 2026, at the Atlanta Marriott Marquis, Atlanta, GA, will continue to deliver world-class education, innovation, and networking for the global fire safety community.
Connect your brand with the world’s leading fire protection engineering professionals at the premier industry gathering of the year.
The SFPE Annual Conference & Expo brings together engineers, researchers, consultants, authorities having jurisdiction, and technology leaders who are shaping the future of fire protection.
As a sponsor and/or exhibitor, you gain direct access to a highly specialized audience actively seeking solutions, partnerships, and innovations.
Position your organization at the center of the global fire protection engineering community.
Why Sponsor the SFPE Annual Conference
Connect With Decision-Makers in Fire Protection Engineering
Sponsoring or exhibiting at the SFPE Annual Conference places your organization directly in front of the professionals who influence projects, policies, and product specifications across the industry.
Key Benefits
- Targeted Industry Audience - Engage directly with engineers, consultants, and technical leaders who actively influence purchasing and specification decisions.
- High-Quality Networking - Build meaningful relationships with professionals from leading engineering firms, research institutions, and industry organizations.
- Thought Leadership Positioning - Strengthen your reputation by aligning your brand with the premier technical conference for fire protection engineering.
- Powerful Brand Visibility - Increase awareness with prominent recognition before, during, and after the conference.
- Lead Generation Opportunities - Connect with professionals who are actively exploring solutions and technologies.
Conference at a Glance
Location:
Atlanta Marriott Marquis
265 Peachtree Center Avenue
Atlanta, Georgia 30303
Dates:
October 6–8, 2026
Audience Includes
- Fire Protection Engineers
- Engineering Consultants
- Researchers and Academics
- Authorities Having Jurisdiction (AHJs)
- Industry Manufacturers and Technology Providers
Attendee statistics
- 500+ industry professionals
- 30+ countries represented
- 40+ technical sessions
- 60+ exhibitors
Event Highlights
- Technical presentations from global experts
- Industry networking events
- Interactive expo hall
- Emerging technology showcases
- Professional collaboration opportunities
The 2026 conference offers a wide range of opportunities designed to maximize your visibility and engagement with attendees.
Opportunities include:
- Exhibit Booths - Highlight your products, technologies, and services directly within the conference expo hall.
- Branding Sponsorships - Increase recognition through high-visibility placements throughout the conference.
- Networking Event Sponsorships - Align your brand with some of the conference’s most attended gatherings.
- Digital Exposure - Reach attendees through online listings, digital promotions, and conference communications.
- Custom Sponsorship Packages - Tailor opportunities to align with your organization’s marketing goals.
New for 2026: A Better Sponsorship/Exhibitor Experience
Introducing the New SFPE Events Sponsorship Platform
SFPE is launching a new sponsorship and exhibitor management system designed to simplify and enhance your experience. This upgraded platform allows sponsors and exhibitors to manage their entire conference participation through a single, easy-to-use dashboard.
Platform Features
- Streamlined Online Application - Apply for exhibit space and sponsorship opportunities in minutes.
- Real-Time Booth Selection - View available exhibit space and secure your preferred location.
- Centralized Exhibitor Dashboard - Manage your participation from one convenient location.
- Flexible Sponsorship Selection - Browse and select sponsorship opportunities that align with your marketing goals.
- Easy Payment & Invoice Management - Access invoices and submit payments directly through the platform.
- Company Profile Management - Update your exhibitor listing, logo, and company information anytime
Also New for 2026: SFPE Priority Points System
SFPE Priority Points System
SFPE is now awarding Priority Points for exhibiting at SFPE events, in addition to recognizing an organization’s ongoing support of SFPE throughout the year via Corporate 100 partnership, and advertising, and rewards sponsors and exhibitors for upholding the SFPE rules and regulations during their previous year’s participation. The order of booth selection will continue to be determined by each exhibitor’s cumulative number of Priority Points.
Priority Points
Are cumulative and remain with the company in the Points System*.
- One (1) point is earned per $1,000 in participation as a sponsor/ exhibitor at any of the SFPE events.
- One (1) point is earned per $1,000 actualized commitment for ongoing support of SFPE via Corporate 100 partnership, paid advertising, webinars, and in other areas.
- *Past exhibitors, sponsors, Corporate 100 partners, and advertisers have been awarded priority points retroactively based on their total annual spend over the past three years.
Join Us in Atlanta
October 6–8, 2026
Be part of the event where innovation, engineering expertise, and industry leadership come together. Secure your sponsorship or exhibit space today!
Sponsorship Prospectus
Exhibit Floor Plan
Sponsor / Exhibitor Application
For more information on sponsoring and exhibiting opportunities, contact Industry Partnerships and Sales Manager,
Rose Portera by email rportera@sfpe.org or by telephone +1 301-915-9732.